Privacy Policy
1) Information about the collection of personal data and contact details of the controller
1.1 Below we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Softwareswifters 24-26 Arcadia Avenue, FIN009/14778 London N3 2JU UNITED KINGDOM, Tel.: +49 (0)69 – 173261340, Email: support@softwareswifters.de The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.
2) Data collection when visiting our website
If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.
3) Cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long a cookie is stored for in the overview of the cookie settings in your web browser.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for each browser at the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contact
When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
5) Data processing when opening a customer account and for contract processing
According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to perform a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law.
6) Use of your data for direct marketing
Subscribe to our newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.
7) Data processing for order processing
7.1 To process your order, we work with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.
7.2 Use of payment service providers (payment services)
– Unzer (credit card)
If you choose a payment method from the payment service provider Unzer, payment processing will be carried out by the payment service provider Unzer Luxembourg SA société anonyme., 1, Place du Marché, L-6755 Grevenmacher, Luxembourg (hereinafter: “Unzer”), to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number), in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider Unzer and only to the extent that it is necessary for this purpose.
– PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we will pass your payment data on to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in relation to the statistical probability of default to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further information on data protection, including information on the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
– SOFORT
If you select the “SOFORT” payment method, payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we will pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT’s data protection provisions at the following website address: https://www.klarna.com/sofort/datenschutz.
7.3 Conducting credit checks
– Tesch mediafinanz GmbH
Should we make advance payments (e.g. delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures in order to protect our legitimate interest in determining our customers’ solvency. We transmit the personal data necessary for a credit check to the following service provider in accordance with Art. 6 (1) (f) GDPR:
Tesch mediafinanz GmbH
Weiße Breite 5
49084 Osnabrück
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. We use the result of the credit check in relation to the statistical probability of default for the purpose of deciding on the establishment, implementation or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.
8) Online-Marketing
8.1 Use of Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under the keyword “User Settings.” You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) (f) GDPR. Using Google Ads may also result in the transmission of personal data to Google LLC’s servers in the USA.
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for ad preferences by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.
9) Web analysis services
Google (Universal) Analytics
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is usually transferred to a Google server and stored there. This information may also be transferred to Google LLC servers in the USA.
This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which anonymizes the IP address by shortening it, thus preventing it from being directly linked to a person. This extension means that Google will shorten your IP address beforehand within member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent cookies from being saved by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC., based in the USA, Google LLC. has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for objecting described above.
10) Retargeting/ Remarketing/ Recommendation Advertising
Bing Ads (Microsoft Corporation) Universal Event Tracking
This website uses Universal Event Tracking, the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
To use Universal Event Tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft Bing Ads. This interaction makes user behavior on our website traceable and sends the information collected to Microsoft Bing Ads. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to tailor the targeting and content of our offers to suit users’ interests. The tags are never used to personally identify users.
If the transmission of information about user behavior to Microsoft Bing Ads includes personal user data, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product ads in Microsoft Bing Ads and the purchasing behavior of users, thus serving to optimize our online offering.
Microsoft Corporation, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not wish to participate in tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/
to check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find further information about the Microsoft Bing Ads privacy policy at the following internet address: https://privacy.microsoft.com/de-de/privacystatement
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the objection option described above.
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.
Further data processing only takes place if you have given Google your consent to linking your internet and app browsing history with your Google account and to using information from your Google account to personalize ads that you view on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find out more about the use of cookies and adjust your settings at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed when cookies are set and can decide individually whether to accept them or to exclude cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.
11) Use of a live chat system
LiveChat Inc.
This website uses technologies from LiveChat Inc., 101 Arch Street, 8th Floor, Boston MA 02110, USA (www.livechat.com) to collect and store pseudonymized data for the purpose of web analysis and to operate the live chat system, which is used to answer live support requests. User profiles can be created from this pseudonymized data under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s internet browser. Among other things, cookies enable the internet browser to be recognized. If the information collected in this way is personal, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected using LiveChat technologies will not be used to personally identify website visitors without the data subject’s express consent, and will not be merged with personal data about the pseudonym user. To avoid LiveChat cookies being stored, you can set your internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, disabling all cookies may result in some functions on our website no longer being able to function. You can deactivate the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us an informal email to the email address provided in the imprint.
LiveChat Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU.
12) Tools and Other
Google reCAPTCHA
On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry has been made by a natural person or has been misused through machine and automated processing. The service includes sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.
13) Rights of the data subject
13.1 The applicable data protection law grants you comprehensive rights as a data subject (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:
- Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to information about the guarantees in accordance with Art. 46 GDPR when your data is transferred to third countries;
- Right to rectification in accordance with Art. 16 GDPR: You have the right to have any incorrect data concerning you rectified without delay and/or to have any incomplete data stored by us completed;
- Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims.
- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
- Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obligated to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
- Right to revoke consent granted in accordance with Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data in question immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the time of revocation;
- Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
13.2 RIGHT OF OBJECTION
If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, with effect for the future, for reasons arising from your particular situation. If you
exercise your right of objection, we will stop processing the data in question. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law).
When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.
If there are statutory retention periods for data that are processed within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfil or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.